Teesa Finn Draws


 

Overview

Teesa Finn Draws creates delightful custom illustrations and a fun + adorable product line of stickers, charms, and other tangible items.

Target Audience

Young adults with an affinity for Japanese anime and otaku culture.

 

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Primary + Secondary Logo Use

The primary logo for Teesa Finn Draws features a focal point creation with the starry cloud-scape logo. This outlined and simplified design establishes a daydreamy feel that's strong enough to house the many different illustrations that TFD creates. Secondary logos provide options for the brand to be featured in specific ways, for example; the logo-only option can be promoted as a brand stamp, the wider logo format can be used in situations that call for limited vertical space, and the TFD logo can be used in small sentimental moments such as a notecard.

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Color

The primary and secondary palettes are used with the same level of frequency and are generally used together. The colors are bright and poppy in order to convey a level of cute + happy whimsey. 

Primary

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Secondary

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Application Examples


 
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Stationery

Teesa Finn Draws stationery series uses classic layouts to help convey information. The invoice is clear and structured so that information in easily digestible. The business card is featured on a bright-white card stock to make the logo and information pop.

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WASHI TAPE DESIGNS

These washi tapes are designed for the Teesa Finn Draws product line with Japanese otaku culture in mind. Featuring some patterns on the tapes creates fun, clever and brand-specific products that TFD customers can purchase.

 
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Digital Presence

TFD's digital headquarters features examples of delightful illustrations.

 
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Patterns

The pattern above is featured in a solid blue option and an all-color option. The solid blue option will be most useful behind relevant information whereas the all-color pattern will work better in tertiary textural uses.

 

 

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